“Guochao” boom: China's Gen Z embraces traditional Chinese style

“Guochao” boom: China's Gen Z embraces traditional Chinese style



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From modernized Hanfu to ginseng toothpaste, a wave of “Guochao” is sweeping across China. This booming trend sees young consumers embracing their cultural heritage through fashion, beauty, food and more. But wait, what is “Guochao?” Check out the video for more!

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