Dhaka,
Wed
22 Jan 2025, 07:36 am
Live: Groundbreakers: From icy cold to economic gold
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In recent years, China has seen a huge surge in ice and snow sports, sparking a nationwide winter sports craze. In this episode of Groundbreakers, we bring together industry insiders for an in-depth discussion: Why are more people getting into these sports? What is driving ice sports to expand beyond northern China? What challenges and opportunities lie ahead as the industry heats up? Stay tuned as we explore all this and more, right here on Groundbreakers! #wintervibes
